Sunday, September 9, 2012

It Doesn't Work Like That!

I read this the other day and had to share it will all of you.

Yesterday in my car I was listening to old recordings of my all-time favorite author, Napoleon Hill.
He told the story of a man who had tracked him down, gotten him on the phone, and complained that his success philosophy simply didn't work.
"Why," asked Hill?
The man explained that he'd read Think and Grow Rich two or three times, put his definite chief aim and his plan to attain it in writing, and then nothing happened.
"What did you intend to get in return for your desires," asked Hill?
"Everything I've want," said the man. To which Hill replied, "Brother, it's not enough! It doesn't work like that!"
He went on to explain that simply buying his book isn't nearly enough to become successful. It takes ACTION. Lots of focused, directed ACTION!

I Hear The Same Complaint From Salespeople

One of my favorite things about my own business is all the fabulous feedback I hear from customers. Dozens of people friend me on LinkedIn each day, and there are always at least a few with a glowing testimonial as to how much my course has transformed their sales career, freed them from the drudgery of cold calling, and skyrocketed their sales numbers (and commission checks).
But, along with them, are the neer-do-wells who complain that they've bought the course and didn't have a miraculous flood of leads falling onto their desk the next morning!
To which I reply, "It doesn't work like that!"

Many people fall into the trap of "paralysis analysis" or of becoming an "info junkie" - reading book after book and going to seminar to seminar looking for answers, but never taking ACTION on any of it.
I know, because I've come close to doing that myself many times. And guess what - it doesn't work!

Want More Sales? Get Into ACTION!
If you want to sell more, the answer is ACTION! You can't buy a book or course and expect it to produce miracles like Alladin's Lamp. You must apply the information you learn, and put it to work. 

Having said that, you must take the correct action. The problem is that most salespeople are doing the wrong activity, mostly because of unqualified sales managers who believe that "increase your activity" is the answer to everything.
I've got news for you: It's not. It's not about doing more activity. It's about changing your activity to something that really works, and doing more of that!

To your success!

 Frank Rumbauskas
Sales Trainer Guru!

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